Freakonomics: The Hidden Side of Managing Money

September 2, 2005

There are three speeches and two articles presented below. 
 
Freakonomics: The Hidden Side of Managing Money and 
Pensions Speech at Texas Firefighters Conference, September 
2, 2005  
 
Freakonomics, in case you haven’t heard, is the name of a 
New York Times bestseller by Steve Levitt and Stephen 
Dubner. The subtitle for the book is “A Rogue Economist 
Explores the Hidden Side of Everything.” 
 
The fundamental ideas the book pursues are, according to 
its authors:  
 
1. “Incentives are the cornerstone of modern life. 
Understanding them—or, often, ferreting them out—is the key 
to solving just about every riddle, from violent crime to 
sports cheating to online dating. 
 
2. Conventional wisdom is often wrong. Conventional wisdom 
is often shoddily formed and devilishly difficult to see 
through, but it can be done.  
 
3. Dramatic effects often have distant, even subtle, 
causes. The answer to a given riddle is not always right in 
front of you. 
 
4. “Experts”—from criminologists to real estate agents—use 
their informational advantage to serve their own agenda. 
However, they can be beat at their own game. And in the 
face of the internet, their informational advantage is 
shrinking everyday—as evidenced by, among other things, the 
price of coffins and life insurance premiums. 
 
5. Knowing what to measure and how to measure it makes a 
complicated world much less so.” 
 
Much of my career has been spent exploring the hidden side 
of the money management and pension industries. Some would 
call it the seamy side of these industries. The conclusions 
I have reached from years of investigations are remarkably 
similar to those of the authors of Freakonomics.  
 
In short, it is my belief that: 
 
(1) The money management and pension management industries 
are neither rational, fair nor moral;  
 
(2) Much of the behavior in these industries is guided by 
financial incentives experts hide from their clients; 
 
(3) Expert advice is frequently subject to undisclosed 
conflicts of interest; 
 
(4) As a result conventional wisdom, the advice investors 
hear repeatedly from experts, is frequently wrong;  
 
(5) Confusion regarding what to measure and how to measure 
performance and other important factors distracts attention 
from mismanagement, fraud and critical reforms; 
 
(6) The causes of underperformance or failure to achieve 
investment objectives, especially in the pension context, 
are generally so distant and subtle that they are virtually 
never fully exposed.  
 
The money management business is in some respects a “con 
game.” On the one hand, it’s about instilling confidence in 
investors. Money managers seek to persuade investors that 
they are uniquely qualified to manage investor monies.  
 
Money managers are experts with an advertised, as well as a 
hidden, informational advantage. The informational 
advantage they express to investors is spelled out in their 
marketing pieces. “We scour the world 24/7 for the best 
investment opportunities. No one knows more about small cap 
investing.” Comparing what managers say about themselves 
versus reality can sometimes be comical. 
 
In 2002 we looked at the extent to which money managers 
claim to do their own investment research, versus rely upon 
“street research” and found some remarkably hard working 
people.  
 
Mellon Equity Associates, for example, stated in Nelson’s 
that they only use 2% "street research" and had six equity 
analysts that regularly covered 3,500 companies. These guys 
must deserve a bonus! 
 
Money managers also advertise superior performance to 
appeal to investors and inspire confidence, despite the SEC 
warning that past performance is not indicative of future 
results—a warning which no one really listens to. These are 
the informational advantages managers talk about.  
 
Money managers also have informational advantages that are 
not touted.  
 
Performance reporting is an art few industry insiders fully 
comprehend. Manager investment performance information is 
manipulated, legally and not-so-legally, by managers who 
are extremely adept at casting their performance in the 
most favorable light.  
 
After all, managers can hire other experts, such as lawyers 
and marketers, who advise them as to the most favorable 
means of presenting their performance.  
 
Any manager should be able to find some period of time over 
which his performance is arguably competitive to quote when 
necessary. Just watch CNBC and you’ll see scores of 
mediocre managers referring to their genius. 
 
Performance misrepresentation is a serious industry 
problem. Our informal review of hundreds of manager 
deficiency letters issued by the SEC suggests that 
performance misrepresentation is the single most frequently 
cited violation. We have observed that violations are 
rampant but seldom have serious consequences. 
 
Misrepresented or unverified performance is a significant 
industry problem that does not receive the attention it 
deserves because it is not easily detected. And it may be 
more commonplace in the institutional market involving 
separately managed accounts that in the retail mutual fund 
market. 
 
Inspiring investor confidence and artfully presenting 
performance may be as, or more important, than actually 
possessing investment talent. The reality is that there are 
many more successful money management firms (i.e., firms 
that make money for their owners) than there are talented 
money managers who do well for their clients. 
 
There are firms with trillions in assets that are very poor 
at managing money.  
 
But there are additional informational advantages managers 
enjoy that must be taken into account in explaining 
industry anomalies such as the “huge firm/lousy 
performance” phenomena.  
 
Incentives. Again from Freakonomics: “Incentives are the 
cornerstone of modern life. Understanding them—or, often, 
ferreting them out—is the key to solving just about every 
riddle.” 
 
Understanding money management and pension management is 
all about ferreting out the hidden financial incentives. 
These industries are not rational, fair or moral. The 
“experts” involved are human and thus respond to 
incentives.  
 
Conventional wisdom in these industries, the advice that 
investors hear repeatedly, is often shaped by these hidden 
financial incentives.  
 
The law in this area is quite clear. Money managers and 
pension investment advisers are fiduciaries required to 
place their clients interest before their own. However, 
for-profit companies are required to maximize profits for 
their owners, not do what’s best for clients. Thus, the 
standard of care required of companies that provide these 
services is largely inconsistent with the realities of how 
they operate.  
 
The experts often provide investors with advice that is 
tainted with self-interest, as opposed to what’s best for 
the investor.  
 
In our investigations of money manager and pension 
wrongdoing we routinely uncover hidden financial incentives 
that result in poor investment decisions or 
recommendations.  
 
Pensions are far too quick to assume that poor results are 
attributable to poor decisions, as opposed to corrupt 
advice. The “cause” of underperformance is often 
corruption. 
 
But to reach this conclusion you must connect the dots, do 
an investigation ferreting out distant, well-hidden causes. 
This is a complex inquiry that may seem irrelevant, 
speculative or a fishing expedition.  
 
For example, in a recent meeting with senior management at 
the PBGC I was asked the following remarkable question: “So 
what if there were kick-backs paid if performance of the 
pension was not impacted?” 
 
My answer was: “First, in my experience performance is 
always impacted where there is corruption and second, the 
kick-backs belong to the fund, not to the corrupt 
advisers.” 
 
Again, that was a remarkable question, given the source. 
 
Thankfully, we are in the midst of a period of radical 
change in thinking about the securities, money management 
and now finally, pension industries.  
 
As a result of Eliot Spitzer’s initiatives, the nation 
recently was made aware that the nation’s largest 
securities firms have been scamming investors with tainted 
investment research. Spitzer drew attention to the fact 
that the writers of investment research were incentivized 
to write glowing reports about investment banking clients 
of their firms and, as a result, the public got fleeced.  
 
Spitzer also has drawn attention to the fact that the 
mutual fund industry has been skimming from investors’ 
accounts for decades. That is, mutual fund companies have 
been charging investors excessive money management fees so 
they could enter into revenue sharing arrangements with 
brokerages and excessive brokerage fees so they could 
direct portfolio trades to brokerages that assisted in 
marketing the funds. Brokers sold the funds that paid them 
the highest incentives—not the funds that were in the 
investors’ best interests.  
 
What’s this retail wrongdoing got to do with pensions? 
 
Many of the same firms involved in retail wrongdoing are 
involved in pension management.  
 
Do you believe these firms are any more reputable when 
dealing with pensions?  
 
Well, in fact, they probably do operate somewhat more 
reputably when dealing with pensions… somewhat…They still 
are not immune to the temptations of self-dealing and 
placing their interests before those of their clients.  
 
The bottom line: Pensions are harmed as a result of hidden 
financial incentives that motivate the experts they rely 
upon. 
 
For example, the major wirehouses all have retail brokers 
who call themselves pension experts and prey upon 
unsophisticated pensions, including corporate and public 
pensions with hundreds of millions and even billions in 
assets. In Florida we have a broker-consultant 
pension-scamming epidemic. Over 100 Florida public pensions 
are currently being harmed by corrupt broker-consultants; 
the conflicted advice these funds are receiving from these 
pension scammers is costing Florida taxpayers hundreds of 
millions annually.  
 
Now to talk about a problem that is specific to pensions: 
corruption of “gatekeepers” 
 
Recognizing their lack of investment expertise, most 
pension boards (over 70%) use investment consultants (who 
claim to have pension expertise) to advise them on broad 
issues such as asset allocation, manager selection and 
performance reporting.  
 
These unregulated or poorly regulated investment 
consultants exert tremendous influence over pension 
returns. They serve as gatekeepers to funds and purport to 
offer objective advice.  
 
Unfortunately they often have undisclosed financial 
arrangements with the very money managers they vet and 
recommend. Often the managers that consultants recommend 
are those that compensate the consultants for their 
recommendations.  
 
Two disturbing economic realities are at work here. First, 
pensions are unwilling to pay much for objective investment 
consulting advice. Second, money managers are willing to 
pay vast sums to get lucrative investment advisory contract 
steered to them.  
 
These economic realities or incentives explain the state of 
corruption of the consulting industry. And where the 
consultant gatekeeper is corrupt, where you have corruption 
at the top, it infects the entire organism. 
 
Our investigations we have shown that a corrupt consultant 
gatekeeper can cost fund 10-15% over time. Given the 
trillions in pensions, that’s a lot of money.  
 
I recently was contacted by law enforcement and state 
securities regulators about pension wrongdoing. In a speech 
before the state securities regulators I observed that 
pension scams are far more complex than retail scams.  
 
In the retail context scamming often involves only a single 
party’s wrongdoing. For example, a broker may churn a 
customer’s account or recommend an unsuitable investment.  
 
Spitzer’s investigations gave the public insight into 
collusion involving brokers, money managers, research 
analysts, investment bankers and others. For example, the 
public learned that mutual fund managers often have hidden 
financial arrangements with brokerages to recommend 
investing in managers’ funds. In other words, money 
managers and brokers may collude to the detriment of retail 
investors. The investor is not sold the fund that is best 
for him; rather the brokerage recommends or selects the 
fund that provides the firm the highest compensation. 
 
A key difference between retail and pension scamming can be 
the number of parties involved in wrongdoing, as well as 
the degree of collusion between them.  
 
There are many different hands involved in managing 
pensions and often more than one party is involved in the 
unscrupulous conduct. In some cases, participation of 
multiple parties is required to facilitate the wrongdoing. 
Collusion between investment consultants, money managers, 
brokers, custodian banks, actuaries and even pension 
lawyers is commonplace.  
 
Like Enron and Worldcom, pension scams often are not 
perpetrated by one or two “bad apples.” It may take a team 
of hired “experts” to commit the wrongdoing, opine that 
there was no wrongdoing and/or otherwise conceal it.  
 
Listen to what the authors of Freakonomics have to say 
about the corporate scandals if the early 2000s: “Though 
extraordinarily diverse, these crimes have a common trait: 
they were sins of information. Most of them involved an 
expert, or a gang of experts, promoting false information 
or hiding true information; in each case the experts were 
trying to keep the information asymmetry as asymmetrical as 
possible. The practitioners of such acts, especially in the 
realm of high finance, inevitably offer this defense 
“Everyone else was doing it.” Which may be largely true. 
One characteristic of information crimes is that very few 
of them are detected. Unlike street crimes, they do not 
leave behind a corpse…”  
 
Today, believe it or not, we have no accepted, working 
definition of what constitutes fraud or mismanagement in 
the pension context.  
 
The PBGC, the guarantor of defined benefit pensions that 
has taken over thousands of pensions has never undertaken a 
comprehensive forensic investigation of even a single 
failed pension aimed at determining whether there were any 
conflicts of interest, hidden financial arrangements or 
wrongdoing that may have contributed to the demise of the 
fund.  
 
In June, the Aircraft Mechanics Fraternal Association 
(“AMFA”), a union representing 16,000 airline ground 
workers, wrote to U.S. Secretary of Labor Elaine Chao and 
Bradley Belt, executive director of the Pension Benefit 
Guaranty Corporation (“PBGC”), requesting that the PBGC 
conduct a forensic audit of the pension plans of bankrupt 
United, a subsidiary of UAL. While the PBGC has taken over 
the pension plans of many bankrupt corporations in the 
past, the April estimated $6.6 billion bailout of the 
United plans is the largest in history. 
 
What was the stimulus for the AMFA letter? In May the 
findings of an SEC staff investigation of pension 
consultants, the financial advisers that pensions hire to 
provide objective information, were released.  
 
The Commission found conflicts of interest were pervasive 
throughout this industry and disclosure of these conflicts 
was abysmal. AMFA noticed that United’s consultant also 
managed money for United—exactly the conflict of interest 
the SEC said should be investigated. Without the SEC 
findings and release, AMFA would have been hard pressed to 
justify the need for a forensic audit. 
 
Finally a regulator, actually two because soon after the 
SEC released its findings, the SEC and DOL issued a joint 
release, confirmed that questionable conduct was pervasive 
at the highest levels of pension decision-making.  
 
We may be the tipping point, signaling the beginning of a 
new era of greater scrutiny of pensions and a defining of 
what constitutes fraud and mismanagement in the pension 
context. At this time the issue sits before the SEC, DOL, 
PBGC and the nation as a whole.  
 
On August 15th two members of Congress, George Miller and 
Edward Marke wrote to the Secretary of Labor and the new 
chairman of the SEC about the SEC’s findings regarding 
pension consultants and requested information about any 
investigations the DOL had undertaken regarding pension 
consultant conflicts. 
 
The letter was very specific: the Congressmen wanted to 
know whether any of the firms, consultants or managers that 
had actual or potential conflicts of interest had been 
investigated by the DOL and, if so, how many? Whether any 
of the firms were found to have engaged in prohibited 
transactions? What action had the DOL taken to enforce the 
law? Had any firms been penalized, issued cease and desist 
orders, banned as fiduciaries or otherwise sanctioned?  
 
I think you can guess the answer to all of the above. 
 
I was invited to meet with senior management of the PBGC 
within weeks of the Miller/Marke letter.  
 
I advised the PBGC that the majority of the over 3,000 
plans that they had overtaken that had consultants, had 
conflicted consultants that received hidden financial 
incentives.  
 
Again the remarkable question resurfaced: “Why should we 
care if there were hidden financial arrangements if 
performance didn’t suffer?”  
 
“It is highly likely these hidden financial arrangements 
contributed to the demise of a significant percentage of 
these failed funds,” I said.  
 
“Are you suggesting we should investigate each fund 
failure?” 
 
“Yes,” I said. 
 
“Well, we certainly hope that none of the managers we’ve 
hired to manage the PBGC’s assets engage in such 
practices.”  
 
“They do,” I said before the speaker had even finished. 
 
So the question that sits before the government today is: 
 
Are we going to let pensions fail, promises to participants 
be broken, without any intelligent inquiry into whether 
there were hidden financial incentives that may have 
contributed to the demise of these pensions? 
 
Until we determine whether kick-backs were paid, we cannot 
possibly answer the question as to whether kick-backs may 
have caused harm.  
 
Given the complexity and long term nature of pension 
investment results, a massive investigative effort must be 
undertaken before we can answer how we got to where we are 
today: on the verge of the collapse of the defined benefit 
pension system. 
 
Does anybody really want to know the answer? 
 
 
-------------------------------------------------------------------------------- 
 
 
 
PBGC Considers Investigating Pension Funds 
 
Emma Blackwell 
Managing Editor 
Money Management Letter 
 
 
The Pension Benefit Guaranty Corp. has discussed whether to 
investigate if conflicts of interest, mismanagement or 
fraud have occurred at pension funds it has taken over or 
may be about to take over. The PBGC met with Edward Siedle, 
activist and founder of Benchmark Financial Services, on 
Sept. 7 to discuss whether it should do so.  
 
Siedle said most of the PBGC executives he met with were 
interested in doing a review. Bradley Belt, executive 
director, was concerned about the cost of investigations so 
Siedle offered to perform forensic audits on a contingency 
basis—if he finds no conflicts he will charge no fee. He 
said he could narrow the 3500 plans the PBGC has taken over 
down to a list of 500 or so where conflicts are most likely 
to have occurred.  
 
There was also skepticism about whether conflicts of 
interest are as widespread as Siedle was saying. To answer 
this, he pointed to the Securities and Exchange 
Commission’s recent study into conflicts at investment 
consultants. “I am unable to identify any legitimate 
objection to our proposal to them,” Siedle said. He has not 
heard back from the PBGC about whether it will conduct 
investigations.  
 
Calls to Belt were referred to Jeffrey Speicher, spokesman, 
who said he doesn’t know if the PBGC will conduct an 
investigation. Also at the meeting were James Gerber, cfo, 
Jeffrey Cohen, the PBGC’s attorney, Vince Snowbarger, 
deputy executive director, Judith Starr, general counsel, 
and several other officials.  
 
Two members of Congress, Edward Markey of Massachusetts and 
George Miller of California, sent a letter dated Aug. 15 to 
Elaine Chao, secretary in the Department of Labor, and 
Christopher Cox, chairman of the SEC, urging the DoL to do 
a thorough examination of the financial circumstances 
surrounding the failure of United Airlines to meet its 
pension obligations. “We also urge the Department to 
conduct such audits of pension plans at other companies 
currently threatening massive pension terminations, 
including Northwest Airlines,” the letter states.  
 
The DoL hasn’t yet responded to the congressmen’s letter. 
The SEC is going to meet with them. The Aircraft Mechanics 
Fraternal Association has written to Chao and Belt raising 
concerns about potential conflicts of interest among 
consultants and money managers, excessive management fees 
and conflicted investment transactions. Siedle said the 
letters prompted the PBGC to request a meeting with him. 
His firm specializes in investigations of pension fraud, 
money management abuses and wrongdoing involving 
consultants.  
 
The PBGC executives asked Siedle whether they or the DoL 
should be responsible for investigations. Live pension 
plans fall under the DoL’s responsibility, but once 
terminated they pass to the PBGC. Siedle said the PBGC 
should conduct investigations to recover money from firms 
that have mishandled pension funds. He thinks the PBGC 
should routinely investigate pension funds it is about to 
take over.  
 
The congressmen’s letter recommends that the DoL review 
whether United Airlines’ and Northwest Airlines’ 
consultants were found by the SEC to be guilty of conflicts 
of interest. United was advised by Russell Investment Group 
and Northwest used Wilshire Associates. The SEC recommended 
that both improve their disclosure policies. –Emma 
Blackwell 
 
 
 
-------------------------------------------------------------------------------- 
 
The Future of the Consulting Industry 
Speech at IMCA Conference, September 19, 2005 
 
In June 1995 I wrote a research report entitled, 
“Investment Consultants: It’s Time to Clearly Define Their 
Role.’ In that report I stated that “many consulting firms 
offer services which present outrageous conflicts of 
interest and opportunities for self-dealing. For example, 
many consulting firms seek to sell performance services to 
the same investment managers who are interested in managing 
the assets of the consultant's advisory clients. Managers 
who do not purchase such services from the consultant may 
find themselves excluded from the consultant's manager 
database.” 
 
To understand why I wrote that report, let me digress to 
give you some information about my background. After 
graduating from law school I went to work in the Division 
of Investment Management of the SEC, the Division that 
regulates mutual funds. Later I was Director of Compliance 
and Legal Counsel for Putnam Investments.  
 
It became apparent to me early in my career in investment 
management that while investors turn to investment 
professionals for superior information and guidance, much 
of the advice investment professionals provide is neither 
particularly insightful nor in the best interests of 
investors. The law states that money management firms owe a 
fiduciary duty to their clients.  
 
The duties of a fiduciary to a pension can be summarized 
simply. Fiduciaries must act in the best interests of their 
clients. Indeed, they must place the interests of their 
clients even before their own. It’s that simple. Yet 
adherence to this standard is so demanding that few of the 
businesses that act as fiduciaries to pensions meet it. 
When you think about it, the duty of care required is 
really almost anti-capitalist. Companies are, after all, 
suppose to maximize returns to shareholders—they operate 
“for profit.” They are not in business to place the 
interests of their clients before their owners or 
shareholders. But that is exactly what is required of firms 
that serve as fiduciaries to pensions.  
 
From 1989 through 2004 I left the practice of investment 
management law and became involved in the securities and 
money management industries. As the owner of an 
institutional brokerage firm, I competed with brokerages 
affiliated with consultants. I learned that money managers 
had to direct a significant portion of the trades related 
to accounts they received from consultants to consultant 
brokerages as a quid pro quo for getting the assets to 
manage. Other managers complained they were excluded from 
consultant searches, despite their performance records, 
because of pay-to-play schemes. In many cases I determined 
what they were saying was true. I saw managers with poor 
performance recommended and retained. Others large firms, 
financial powerhouses whose performances were mediocre at 
best, were repeatedly recommended by consultants. Clearly, 
the best managers were not necessarily being recommended. 
 
However, neither the managers who prospered from consultant 
pay-to-play schemes nor those that suffered were 
particularly happy with this state of affairs. Why would 
the managers who prospered complain? As you know, all 
managers would rather have complete control over client 
commissions for a variety of reasons including best 
execution concerns and soft dollar opportunities. 
 
I also observed, as an expert in money management law, that 
a good deal of the information consultants provided their 
clients was incorrect both legally and factually. For 
example, one large consultant claimed it was not affiliated 
with any money manager. I knew this to be untrue. This 
consultant and a money manager shared a common parent 
company and therefore, under the federal securities laws, 
they were affiliated. It was clear to me that consultants 
often lacked professional knowledge to support their 
statements regarding pension and money management matters.  
 
Often the advice they gave was tainted by conflicts of 
interest.  
 
When I researched the regulation of consultants I was 
surprised that these firms which so greatly influenced the 
investment outcomes of the funds they advised, were not 
required to register with the SEC and were neither required 
to be licensed nor credentialed. I was astounded to learn 
that many in the consulting industry actually disputed 
whether they were fiduciaries to the plans they advised.  
 
The more I learned about consulting industry the more I 
became convinced there was a need for greater 
professionalism, integrity and depth of service. The 
industry needed an extreme makeover. 
 
In 1997, I raised $250 million from a prominent venture 
capital firm in a well-publicized effort to effect a 
consolidation of the consulting industry. With funding 
letter in hand I met with the owners of most of the leading 
pension consulting firms. I reviewed these firms’ staffing 
and resources, as well as their finances. It was a very 
enlightening exercise.  
 
One of the smallest firms I met with that was rife with 
conflicts of interest was the most profitable, with the 
consultants that owned the firm each making over $1 million 
annually at that time. I should mention that due to 
criminal convictions, the firm no longer exists. Other 
firms, with stellar reputations and no conflicts of 
interest were making a decent living but hardly getting 
rich. Some of the largest firms, involved in brokerage and 
money management, were doing extremely well. But the bottom 
line was: no one was making significant money from pure 
consulting or providing objective advice to pensions. The 
firms that were worth buying, that had compelling finances, 
were making all their money from brokerage and other 
services they sold to money managers. They were profiting 
from conflicts of interest. 
 
I observed two disturbing economic realities at work here. 
First, pensions were unwilling to pay much for objective 
investment consulting advice. Second, money managers were 
willing to pay vast sums to get lucrative investment 
advisory contract steered to them. These economic realities 
or incentives explained the state of corruption of the 
consulting industry. My great consolidation plan fizzled as 
it became clear that the consultants with high integrity, 
who were making little money, could not be married to 
consultants rolling in dough who were profiting from 
conflicts.  
 
I continued to write articles about the consulting 
industry, as well as other pension issues that, based upon 
my professional training, seemed problematic. For a while I 
lost interest in the consulting business. In fact, in 2000 
I rolled together three companies in another industry, oil 
and gas, and sold the combined entity to venture funds.  
 
Then in 2001, soon after 9/11 a large law firm came to me 
for advice. It had a large municipal pension client that 
had a broker employed by a major wirehouse as its 
consultant and he was executing all the trades for the fund 
at six cents a share. The law firm told the pension it had 
no case because the commission rate charged on the trades 
was reasonable. I agreed to conduct an investigation on 
behalf of the pension. In summary, I was shocked to 
discover that the consultant who was supposed to be getting 
paid around several hundred thousand dollars a year for 
providing objective advice was in reality earning millions. 
Worse still, the scheme he had orchestrated had cost the 
fund tens of millions in underperformance. That’s when I 
learned the true cost of consultant conflicts. It’s 
staggering—often amounting to 10-15% of the value of a fund 
over time.  
 
The consultant reached a multi-million dollar settlement in 
2002 but the word was out that consultant conflicts result 
in substantial, quantifiable harm. Since then, I have been 
consumed with work involving the consulting industry. 
 
In 2002, in a speech at a conference for Florida public 
safety pensions, I offered to pay the pensions in 
attendance $1million to be their consultant because, as I 
explained to them, I could earn far more than that amount 
by ripping them off. Some of the funds in attendance 
thought they were getting a good deal because they were 
getting consulting advice for free. I explained to them 
that bad advice for free is never a good deal and then I 
offered them an even better deal—to pay them for the right 
to be their consultant.  
 
In 2003, on the heals of Eliot Spitzer’s successes 
involving research analysts and mutual funds, the SEC and 
DOL for the first time in the 20 years since I left 
government, called me and asked for help in combating 
pension fraud. I was asked how they should go about 
investigating the consulting industry. I suggested they 
begin by getting the financials of consulting firms to see 
how these firms make money. In order to judge the severity 
of conflicts, it is necessary to have specific information 
regarding just how much money the conflicted agent is 
receiving from the parties on either side of the 
transaction.  
 
In February 2004, the Chairman, Retirement Committee 
Louisiana House of Representatives asked my firm for 
guidance in drafting a law to prevent pension wrongdoing. 
 
In August 2004, Louisiana became the first state to pass a 
pension consultant/money manager conflicts disclosure law. 
This law was amended in 2005 to include financial penalties 
for collusion involving money managers and consultants. Now 
the question in Louisiana is whether compliance with the 
law will be enforced and disclosures verified. 
 
Also in 2004, we conducted an investigation on behalf of 
the City of Chattanooga that resulted in a substantial 
arbitration claim against its pension consultant for breach 
of fiduciary duty and conflicts of interest.  
 
On May 16, 2005, the findings of the SEC’s Investigation of 
Pension Consultants were released. In summary, the 
Commission found conflicts of interest were pervasive 
throughout this industry and disclosure of these conflicts 
was abysmal. The SEC made recommendations regarding 
policies and procedures consultants should institute to 
protect clients. However, keep in mind, that nothing in the 
SEC report dealt with the issue of whether consultants 
violated pension laws with respect to their past conduct. 
Nothing in the SEC report states that if consultants adopt 
all the measures the report suggested they will be in full 
compliance with pension fiduciary standards. The SEC report 
dealt ONLY with federal securities law issues. 
 
I encourage you to read the report of the SEC’s findings 
for a sense of the degree to which the government is slowly 
awakening to the hidden incentives present in pension 
advising.  
 
Yes, the SEC has discovered that companies dealing with 
pension assets are no more rippling with integrity than 
stockbrokers and mutual fund companies entrusted with 
retail assets.  
 
The questions the SEC report didn’t answer are more 
important than those it did. What are the standards that 
apply to pensions? Is disclosure enough in the pension 
context? How much disclosure is required? Do managers who 
pay consultants get recommended more frequently? Does 
pay-to-play result in underperformance or harm to pensions? 
 
These are the questions that must be answered if you want 
to answer the question of where the consulting industry is 
headed.  
 
On June 1, 2005, SEC/DOL issued a Guidance Release that 
provided pension trustees with a list of questions to ask 
of their investment consultants.  
 
One of the key conclusions stated in the SEC/DOL findings 
was that pension consultants are, whether they like it or 
not, fiduciaries to the pensions they advise.  
 
The June 1, 2005 joint release by the SEC and the DOL is 
hugely significant. It verified that questionable conduct 
was pervasive at the highest levels of pension 
decision-making.  
 
This may be the tipping point, signaling the beginning of a 
new era of greater scrutiny of pensions and a defining of 
what constitutes fraud and mismanagement in the pension 
context. 
 
It may also signal the beginning of an era of cooperation 
between SEC and the DOL. A June 9, 2005 Government 
Accounting Office release pointed out the need for such a 
DOL/SEC joint enforcement initiative to combat the nation’s 
growing pension problems. Hopefully these two agencies will 
continue to work together to provide guidance and 
enforcement in pension matters. 
 
In a June 20, 2005 letter from the Aircraft Mechanics 
Fraternal Association (“AMFA”), a union representing 16,000 
airline ground workers, to U.S. Secretary of Labor Elaine 
Chao and Bradley Belt, executive director of the Pension 
Benefit Guaranty Corporation (“PBGC”), AMFA requested that 
the PBGC conduct a forensic audit of the pension plans of 
bankrupt United, a subsidiary of UAL. While the PBGC has 
taken over the pension plans of many bankrupt corporations 
in the past, the April estimated $6.6 billion bailout of 
the United plans is the largest in history. 
 
What was the stimulus for the AMFA letter? AMFA noticed 
that United’s consultant also managed money for 
United—exactly the conflict of interest the SEC/DOL said on 
June 1st should be investigated. Without the SEC/DOL 
findings and release, AMFA would have been hard pressed to 
justify the need for a forensic audit. 
 
Should the PBGC require a forensic audit of any failed 
pension it overtakes, corporations will think twice before 
dumping their pension obligations onto taxpayers and 
vendors to pensions may clean up their acts. PBGC mandated 
forensic audits would also greatly assist regulators and 
law enforcement in identifying abusive industry practices, 
as well as specific instances of wrongdoing. (See Pensions 
& Investments June 27, 2005 editorial calling for forensic 
investigations of consultant conflicts; New York Times 
editorial dated August 3, 2005 endorsing forensic audits of 
failed pensions are included below.)  
 
In June I was contacted by law enforcement regarding 
certain pension consultants and I also was invited to speak 
specifically about pension matters at the annual state 
securities regulators conference. It is my understanding 
and belief that both law enforcement and state regulators 
are motivated to begin investigating pension cases.  
 
In late August the City of San Diego filed suit against its 
pension consultant alleging a “pay to play” scheme 
involving the consultant and the city’s pension money 
managers. The complaint alleges that the consultant was 
paid undisclosed brokerage commissions, conference fees and 
other forms of compensation by managers it recommended. 
 
Another investigation involving the same consultant is 
underway at the Ohio Bureau of Workers Compensation and 
while it does not involve a pension fund, the findings of 
that investigation, including scrutiny of the pay-to-play 
activities of the fund 145 money managers, will impact 
pensions.  
 
What’s notable: The San Diego case alleges that the pay to 
play scheme resulted in underperforming managers being 
hired. That is, pay to play results in damages! This is 
something the SEC did not say. 
 
Finally, this month I met with the senior management of the 
PBGC, the federal agency that guarantees the nation’s 
defined benefit pensions and advised them that fraud and 
mismanagement are pervasive in the pension industry. 
Further I advised that, given the hidden economic 
incentives involved in the pension consulting industry, 
that the agency should conduct forensic investigations of 
the thousands of pensions it has already overtaken, as well 
as any new pensions it terminates. Believe it or not, the 
PBGC has never conducted any such investigations.  
 
Future of consulting: 
 
(1) There will be significant additional pension scandals 
and failures in the future. 
 
(2) Hidden financial incentives, conflicts of interest and 
malfeasance involving vendors to pensions will surface 
increasingly, especially with respect to troubled plans. 
OBWC; San Diego; Illinois; Philadelphia. 
 
(3) Consultants will figure prominently in these scandals 
and failures. 
 
(4) Law regarding fiduciary duties of sponsors of, as well 
as vendors to pensions will rapidly develop as a result of 
scandals and failures. 
 
(5) Internet and other information gathering technologies 
will ensure greater transparency.  
 
(6) The informational advantage consultants enjoy will 
shrink. For example, performance and other information 
regarding money managers will become more accessible.  
 
(7) Hidden financial arrangements and conflicts will have 
to be disclosed or eliminated. 
 
(8) As hidden financial incentives evaporate, convention 
wisdom regarding pension investing, e.g., asset allocation, 
will be re-examined.  
 
(9) Consultants will have to develop more substantive, 
depthful services to justify their fees.  
 
Finally, pensions must be persuaded that in order to 
receive objective expert advice, they must pay investment 
consultants substantially more. 
 
In conclusion, the consulting industry is entering a period 
of rapid change. The product and its pricing, as well as 
the economics and ethics of the industry are all changing. 
I believe a new professionalism will emerge. Those of you 
who believe you can continue doing business the 
old-fashioned way, I believe are in for very hard times 
ahead. On the other hand, the opportunities for those of 
you who embrace change and think creatively about how to 
improve the industry are very exciting. 
 
 
 
 
-------------------------------------------------------------------------------- 
 
The Growing Scrutiny of Pensions 
Defining Pension Fraud and Mismanagement 
 
Speech at TEXPERS, August 22, 2005 
 
The evidence is growing that wrongdoing involving companies 
providing services to pensions has been longstanding and 
pervasive and costs the nation’s pension plans billions 
annually. Scandals involving pensions are surfacing daily. 
 
Who are these parties: investment consultants, money 
managers, securities firms, actuaries, attorneys and 
others. 
 
Due to complex political, regulatory, investment and legal 
issues, pension wrongdoing has not received adequate 
attention from federal and state regulators or law 
enforcement. This is changing. 
 
In June I was invited to speak at the state securities 
regulators annual conference and advise regarding ramping 
up scrutiny of pensions at this time. It was an eager, 
interested audience and behind doors closed to the public 
we had a lively, substantive exchange of information. 
They’re armed and ready now. 
 
I recently have received similar very serious indications 
of interest from law enforcement. It is clear that state 
regulators and law enforcement are going to make protecting 
pensions a top priority going forward. I predict that in 
the future these parties may lead the way in investigating 
pension wrongdoing, not the SEC. 
 
Why has pension wrongdoing been neglected for so long? 
 
Corporate plans: The Department of Labor, the agency 
charged with regulating corporate pensions, generally lacks 
knowledge of the money management and securities 
industries, has offered little meaningful guidance to 
corporate sponsors on these issues and has been even less 
effective in investigating wrongdoing and enforcing the 
laws.  
 
For example, the former president of a firm which was 
involved in a massive case of pension fraud in the late 
1990s, recently testified that federal officials did little 
to stop the scheme despite spending almost a decade 
investigating it. 
 
At a US Senate Committee on Health, Education, Labor & 
Pensions hearing on 9 June on protecting America’s pension 
plans from fraud, Grayson issued a chilling testimony of 
the failure of regulatory oversight on the part of the 
Department of Labor to stop fraudulent activities. “Based 
on my observations the DOL has a limited understanding of 
private investments and a general lack of accounting 
skills,” testified Grayson. “This results in the DOL having 
long “open files” which makes them largely ineffective.” 
 
Grayson said that there was a need for the DOL to employ 
highly trained accountants like the SEC to audit pension 
investments at least once every two years, as well as the 
unions themselves to ensure that no conflicts of interests 
exists. 
 
So much for the DOL. The Securities and Exchange 
Commission, on the other hand, is highly knowledgeable 
about money management and securities but is subject to 
political pressures and has seldom ventured into pension 
matters.  
 
State securities regulators, I believe, have to some extent 
presumed that corporate pensions were adequately regulated 
on the federal level. I believe law enforcement may also 
have operated under the same presumption. Finally, of 
course, these cases often involve complex financial 
dealings that are difficult for even seasoned pension 
professionals to fully comprehend. 
 
Public Pensions: Investigations of public pensions, neither 
governed by ERISA nor regulated by the DOL can raise 
additional sensitive political issues.  
 
The political dimension of these cases may explain federal 
and state regulator reluctance in investigating public 
pension matters. Law enforcement investigations of these 
matters have, on occasion, resulted in public 
embarrassment. 
 
What are the political dimensions of these cases? In a case 
filed in Lucerne County, Pennsylvania, it has been alleged 
that there may have been a pay-to-play scheme involving vendors to the pension making political contributions to elected pension board members in return for pension contracts. Alternatively, vendors may hire politically connected intermediaries, as opposed to paying elected board members themselves, to secure public pension contracts. That is, in the former case elected officials serving on public fund boards may accept bribes and in the latter, public pension investment decision-making may be tainted by political influence peddling. 
 
Another example, I have seen in Florida, is public pension board members who may have personal accounts with the pension consultant’s brokerage firm or other money manager vendors to the fund. Investment opportunities, such as “hot issues,” that rightfully belong to the pension may instead be allocated to influential public pension board members for their personal profit. (Of course, this conduct may also occur at corporate pensions.) 
 
Public pension scandals emerging in San Diego, Illinois, Ohio and Pennsylvania all involve serious political issues. Public pensions are a political minefield and before aggressively pursuing these cases it is understandable that regulators and law enforcement might choose to proceed with the utmost of caution, or not at all.  
 
“Pre-Spitzer” versus “Post-Spitzer” thinking  
 
However, we are in the midst of a period of radical change in thinking about the securities, money management and now finally, pension industries.  
 
As a result of Eliot Spitzer’s initiatives, the nation recently was made aware that the nation’s largest securities firms have been scamming investors with tainted investment research. Also, Spitzer has drawn attention to the fact that the mutual fund industry has been skimming from investors’ accounts for decades. 
 
While I have investigated mutual fund illegalities since the 1980s, I can assure you from personal experience that “pre-Spitzer” you couldn’t convince state or federal regulators or law enforcement that mutual fund managers could do wrong. Thankfully today there is growing awareness that professional, registered money managers and securities firms often engage in wrongdoing. The untold story is just how much money manager and securities industry scamming has undermined the retirement security of the nation’s investors. As I testified to the Banking Committee of the U.S. Senate, trillions have been skimmed from the accounts of the nation’s workers into the accounts of investment executives over the past 25 years. 
 
Many of the same parties involved in retail wrongdoing have also been scamming pensions.  
 
For example, the major wirehouses all have retail brokers who call themselves pension experts and prey upon unsophisticated pensions, including corporate and public pensions with hundreds of millions and even billions in assets. In Florida we have a broker-consultant pension-scamming epidemic. Over 100 Florida public pensions are currently being harmed by corrupt broker-consultants; the conflicted advice these funds are receiving from these pension scammers is costing Florida taxpayers hundreds of millions annually.  
 
Pension scams are far more complex than retail scams.  
 
In the retail context scamming often involves only a single party’s wrongdoing. For example, a broker may churn a customer’s account or recommend an unsuitable investment. Spitzer’s investigations gave the public insight into collusion involving brokers, money managers, research analysts, investment bankers and others. For example, the public learned that mutual fund managers often have hidden financial arrangements with brokerages to recommend investing in managers’ funds. In other words, money managers and brokers may collude to the detriment of retail investors. The investor is not sold the fund that is best for him; rather the brokerage recommends or selects the fund that provides the firm the highest compensation. 
 
A key difference between retail and pension scamming can be the number of parties involved in wrongdoing, as well as the degree of collusion between them.  
 
There are many different hands involved in managing pensions and often more than one party is involved in the unscrupulous conduct. In some cases, participation of multiple parties is required to facilitate the wrongdoing. Collusion between investment consultants, money managers, brokers, custodian banks, actuaries and even pension lawyers is commonplace. I encourage you to read my speech, The Art of Theft, which was written for the Teamsters annual pension trustee training conference earlier this year, for more information regarding the ways in which various parties can steal from pensions. (See Benchmark’s Library of Articles) 
 
Like Enron and Worldcom, pension scams often are not perpetrated by one or two “bad apples.” It may take a team of hired “experts” to commit the wrongdoing, opine that there was no wrongdoing and/or otherwise conceal it.  
 
As I stated in The Art of Theft speech, I am not aware of any pension, not even the largest, that has adequate procedures in place to prevent and detect fraud related to all the various parties that have a hand in managing the assets. 
 
Corruption of “gatekeepers.” 
 
Recognizing their lack of investment expertise, most pension boards (over 70%) use investment consultants (who claim to have pension expertise) to advise them on broad issues such as asset allocation, manager selection and performance reporting. These unregulated or poorly regulated investment consultants exert tremendous influence over pension returns. They serve as gatekeepers to funds and purport to offer objective advice. Unfortunately they often have undisclosed financial arrangements with the very money managers they vet and recommend. Often the managers that consultants recommend are those that compensate the consultants for their recommendations.  
 
Our investigations have shown a corrupt consultant gatekeeper can cost fund 10-15% over time. Given the trillions in pensions, that’s a lot of money. 
 
We have been investigating pension consultant wrongdoing since 1996. Self-dealing and conflicts of interest are at the core of these cases—losses in the cases we have pursued on behalf of smaller funds have ranged from $30 to over $100 million.  
 
But there are hundreds of these cases out there, some involving the largest pensions in the world. We’ve been contacted about investigations from Guam to Bermuda. The fact that few cases alleging pension consultants abuses have been brought is best explained by political considerations. It is in no one’s interest (except for the participants in these funds—and they have little information about, or control over, the fund’s investment operations) that wrongdoing be exposed. Board members fear culpability and parties to the daisy chain of corruption obviously will vigorously oppose the truth coming out. Consultants and money managers have symbiotic relationships—managers praise the consultants who recommend them and vice versa, before the pension client.  
 
The perfect crime 
 
Thus, pension wrongdoing is often the perfect crime: huge gains with no victim that complains!  
 
Imagine stealing vast sums from a financial institution that was too embarrassed to report the crime. That’s exactly what’s been happening to our nation’s pensions. In the past pensions have not known they were being ripped off but recently, as of June 1, 2005 when the DOL/SEC, we entered a new era. Today, ignorance is no longer an excuse.  
 
There are lawyers around the country who are researching suing on behalf of participants and taxpayers for recoverable losses, when pension board fail to take action. 
 
Swift shift of focus onto pensions 
 
Let’s look at how much has happened in the pension arena in less than 2 years. 
 
In late 2003, both the SEC and DOL asked my firm for assistance in investigating pension matters. In the 20 years, first time. 
 
In February 2004, the Chairman, Retirement Committee Louisiana House of Representatives asked us for guidance in drafting a law to prevent pension wrongdoing. 
 
In August 2004, Louisiana became the first state to pass a pension consultant/money manager conflicts disclosure law. This law was amended in 2005 to include financial penalties for collusion involving money managers and consultants. Now the question in Louisiana is whether compliance with the law will be enforced and disclosures verified. 
 
On May 16, 2005, the findings of the SEC’s Investigation of Pension Consultants were released. In summary, the Commission found conflicts of interest were pervasive throughout this industry and disclosure of these conflicts was abysmal. 
 
On June 1, 2005, SEC/DOL issued a Guidance Release that provided pension trustees with a list of questions to ask of their investment consultants.  
 
One of the key conclusions stated in the SEC/DOL findings was that pension consultants are, whether they like it or not, fiduciaries to the pensions they advise.  
 
The June 1, 2005 joint release by the SEC and the DOL is hugely significant. It verified that questionable conduct was pervasive at the highest levels of pension decision-making.  
 
This may be the tipping point, signaling the beginning of a new era of greater scrutiny of pensions and a defining of what constitutes fraud and mismanagement in the pension context. 
 
It may also signal the beginning of an era of cooperation between SEC and the DOL. A June 9, 2005 Government Accounting Office release pointed out the need for such a DOL/SEC joint enforcement initiative to combat the nation’s growing pension problems. Hopefully these two agencies will continue to work together to provide guidance and enforcement in pension matters. 
 
In a June 20, 2005 letter from the Aircraft Mechanics Fraternal Association (“AMFA”), a union representing 16,000 airline ground workers, to U.S. Secretary of Labor Elaine Chao and Bradley Belt, executive director of the Pension Benefit Guaranty Corporation (“PBGC”), AMFA requested that the PBGC conduct a forensic audit of the pension plans of bankrupt United, a subsidiary of UAL. While the PBGC has taken over the pension plans of many bankrupt corporations in the past, the April estimated $6.6 billion bailout of the United plans is the largest in history. 
 
What was the stimulus for the AMFA letter? AMFA noticed that United’s consultant also managed money for United—exactly the conflict of interest the SEC/DOL said on June 1st should be investigated. Without the SEC/DOL findings and release, AMFA would have been hard pressed to justify the need for a forensic audit. 
 
To date, as unbelievable as its seems, the Pension Benefit Guaranty Corporation, the government agency that insures private corporations, has never undertaken a forensic investigation aimed at ferreting out wrongdoing involving vendors to any corporate pension it has overtaken. This agency has never investigated possible wrongdoing before using government funds to bail out a corporate pension. That’s great news for firms that may have profited from advising a failed pension (and even contributed to its demise) but horrible news for taxpayers.  
 
Should the PBGC require a forensic audit of any failed pension it overtakes, corporations will think twice before dumping their pension obligations onto taxpayers and vendors to pensions may clean up their acts. PBGC mandated forensic audits would also greatly assist regulators and law enforcement in identifying abusive industry practices, as well as specific instances of wrongdoing. (See Pensions & Investments June 27, 2005 editorial calling for forensic investigations of consultant conflicts; New York Times editorial dated August 3, 2005 endorsing forensic audits of failed pensions are included below.)  
 
Finally, on August 2005 the City of San Diego filed suit against its pension consultant alleging a “pay to play” scheme involving the consultant and the city’s pension money managers. The complaint alleges that the consultant was paid undisclosed brokerage commissions, conference fees and other forms of compensation by managers it recommended. 
 
Another investigation involving the same consultant is underway in Ohio.  
 
What’s notable: The San Diego case alleges that the pay to play scheme resulted in underperforming managers being hired. That is, pay to play results in damages! This is something the SEC did not say.  
 
Conclusion  
 
The result of wrongdoing by vendors to pensions is that, with respect to corporate pensions, employee retirement security is being undermined. Many corporations have already and more in the future will fail to honor their obligations to retirees. With respect to public pensions, taxpayers must contribute more and more to fund pensions that are being drained as a result of wrongdoing by parties hired to handle pension assets. That is, taxpayers are paying more to fund public pension obligations than necessary. At some point taxpayers, many of whom will be struggling to provide for their own retirements, may say enough is enough. 
 
In conclusion, we are entering a new era of heightened scrutiny of pensions. This is not surprising since as the nation ages all eyes are turning to pensions. 
 
We are beginning to see the outlines of what constitutes fraud and mismanagement in the pension context. 
 
I encourage all of you to embrace these changes with an open mind. Plan sponsors should be willing to examine how they manage pensions and money managers should examine how they run their pension businesses. 
 
Many accepted pension truths, some already subject to mounting questions will be rejected in the near future. 
 
The worst thing to do is respond defensively as questions arise and refuse to examine your behavior. (Public pension operating in a political arena frequently tend to develop a hostile attitude toward those raising questions or offering new solutions.) 
 
If you seek out new advice, guidance and insights you will be fine. In this brave new world of pensions, assume 30% of what you are doing is wrong and must change. That’s not so bad, is it? 
 
Yes there is a revolution coming in pensions but no one need be killed. 
 
 
 
-------------------------------------------------------------------------------- 
 
 
 
Florida Regulator Investigating Complaints On Broker/Dealers 
 
Emma Blackwell 
Managing Editor 
Money Management Letter 
 
Florida’s Office of Financial Regulation is examining potential conflicts of interest at certain municipalities and pension funds within the state, involving the broker/dealers that advise them. Bill Reilly, bureau chief of securities regulation, said these practices are not necessarily pervasive or a major problem and there is no timetable for the examinations. The office has received information about conflicts from individuals, lawsuits and in the press and it is looking into this. 
 
The office is examining whether board members of municipalities who have accounts with the broker/dealers that their pension funds use are receiving services or securities usually reserved for customers with much larger accounts, Reilly said. The office is also looking at whether the fee break points of mutual funds were disclosed to pension funds and whether they invested in the right fashion to ensure they paid lower fees, Reilly said. One observer explained that consultants could be breaking up pension funds’ orders to ensure the consultant gets the maximum finder’s fee. 
 
Over 100 public pension funds in Florida use consultants that are part of broker/dealer firms and Merrill Lynch has the largest market share. “We don’t give board members preferential treatment and we don’t break up orders to generate fees,” said Mark Herr, spokesman. “On the contrary, we have attracted and retained clients for the best of reasons: we provide our clients with sound advice and good service.”


Setting Standards For The Investment Management Industry

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