The Next Insurance Scandal

May 2, 2005

The Next Insurance Scandal: Health Insurance Kick-backs 
 
We have endured the research analyst, mutual fund, and 
property and casualty insurance bidding scandals. We are 
awaiting the release of an SEC investigation into conflicts 
of interest involving gatekeepers to the nation’s pensions. 
All of these scandals involve similar business practices: 
companies that purport to be acting in the best interests 
of their clients (for a fee) are secretly profiting from 
ripping them off. Once the industry-wide scamming or 
skimming is revealed, the economics of the industry 
involved are radically altered. What’s this have to do with 
health insurance?  
 
A company uses an insurance agent, broker or benefits 
consultant to locate the best health insurance for its 
employee group. In some instances the company may pay the 
broker a fee for his service; in other cases, the company 
understands the broker will be compensated by the health 
insurer. Regardless of how the broker is compensated, the 
company expects to receive competitive bids from the 
insurers and broker input regarding the best coverage 
available. Consistent with industry practice, the broker 
never discloses to the company the full extent of his 
compensation arrangements with insurers.  
 
Sound familiar? As we now know, there are large insurance 
brokerages that have for years pretended to serve the best 
interests of clients who hire them, even as they steer 
clients to property and casualty insurers that provide the 
greatest kick-backs or commissions. The hidden financial 
arrangements these insurance brokers have with health 
insurance companies also are pervasive throughout the 
industry, add significantly to the cost of such coverage, 
and are easily concealed from customers. 
 
In the health insurance arena, the commission paid to the 
broker is built into the premium the insurer quotes. Since 
premiums are based upon numerous factors considered by the 
underwriter related to the composition of the company’s 
employee group, it’s relatively easy to manipulate premiums 
quoted to conceal commissions. And since all the insurers 
pay these commissions, all quotes are inflated to some 
degree. 
 
How sizable are these commissions? Commissions generally 
range between 3%-5% (but can be higher) and are paid 
monthly to the broker, out of employer/employee premiums. 
These are not one-time finder’s fees but are paid annually 
as the insurance contract is renewed. Additional 
substantial bonus money may be paid to brokers who write 
certain amounts of premium. These are referred to in the 
industry as “broker-bonus program” payments. While 
employers may have limited knowledge regarding the 
commissions brokers are paid by insurers, the “broker-bonus 
program” payments are an industry secret. As a result of 
the bonus payments, many employers may not be made aware of 
more competitive bids from other heath insurers, especially 
the closer the broker is to earning his annual retention 
bonus from the incumbent insurer. (This sounds awfully 
similar to mutual fund marketing where, until recently, the 
investor only knew he was paying the broker a commission 
but didn’t know about additional forms of compensation such 
as shelf-space payments, revenue-sharing arrangements and 
directed brokerage, which may have caused the broker to 
recommend the fund.)  
 
Back to health insurance. For example, a company with 1,000 
employees paying $1,900 a month each for family coverage 
would earn a broker (assuming a 5% commission) $95,000 a 
month in commissions or over a million yearly ($1,140,000). 
To this amount add the “broker bonus” payments. Still 
believe medical malpractice claims are the cause of 
escalating health insurance coverage?  
 
For many Americans, their greatest monthly expenses are 
their mortgage and health insurance. Mortgage payments are 
either fixed or adjust within predictable ranges. Health 
insurance costs, however, can increase 30% a year. Family 
coverage can easily cost between $1200 and $1900 a month. 
An employee earning $10 an hour (a rate significantly above 
the minimum wage), working 40 hours a week for a month or 
$20,000 annually, cannot earn enough before taxes and any 
other living expenses, to pay for family health insurance 
coverage—if he can get coverage. We as a nation simply 
cannot afford this massive scamming. 
 
In Massachusetts and New York law enforcement and 
regulators have been investigating these payments for quite 
some time. The major health insurers have been contacted 
for information. By now industry practices presumably are 
known to these officials. Health insurers are bracing 
themselves for upcoming public disclosure of these 
kick-backs. Some health insurance insiders unhappy about 
being forced to make these payments to brokers over the 
years were eager to blow the whistle and are disappointed 
with the delay in meaningful action. We believe this could 
be the greatest blow ever to the insurance brokers, given 
that health insurance premiums (and related kick-backs) are 
substantially greater than those related to property and 
casualty insurance. 
 
Expect litigation, settlements and agreements to forego 
receipt of such future payments by the insurance brokers. 
How much will shares of the large insurance brokers be 
worth once they have sworn off all their ill-gotten gains? 
 
Once again we are reminded that anyone who purports to 
offer objective advice can make far more money providing 
recommendations tainted by payments from the parties being 
vetted.


Setting Standards For The Investment Management Industry

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