Explaining Poorly Designed 401ks

January 2, 2005

Two separate articles are presented below.  
 
The first is entitled, “Explaining Poorly Designed 401ks” 
and the second is an our letter (as a member of the Chamber 
of Commerce) to the President of the U.S. Chamber of 
Commerce regarding its highly publicized lawsuit against 
the SEC and criticisms of Eliot Spitzer, the Attorney 
General of New York.  
 
Explaining Poorly Designed 401ks: A discussion between Fred 
Barstein, CEO of 401k Exchange, an online consultant to the 
401k industry and Edward Siedle, President of Benchmark. 
 
Siedle: The investigations we have undertaken involving 
defined contribution plans have uncovered that an alarming 
percentage of these plans are so poorly conceived, both in 
terms of excessive fees and poor performing managers, that 
it is virtually inconceivable that the participants in 
these plans will ever accumulate wealth over their 
lifetimes through them. If you agree with this observation, 
how would you explain this state of affairs? 
 
Barstein: Fee and performance issues are rampant in the 
401(k) market for a number of reasons. During the late 
1990’s, performance across the board was so good that most 
sponsors, especially in the smaller market, did not pay 
close attention to the funds, fees and plan administration. 
As Warren Buffet opined after the market crash of March 
2000, you don’t know who is swimming naked until the tide 
turns. The crash exposed the vast problems inherent with 
many 401(k) plans caused by: 
 
• Participants who had thought they knew how to pick 
funds painfully 
realized that they were chasing hot technology equity 
funds that did not 
have real value. In addition there was very little, 
if any, re-balancing. 
 
• Sponsors which did not have an investment policy 
statement or a 
process to monitor the funds 
 
• Advisors/Brokers not experienced in the corporate 
retirement arena who 
left sponsors and participants to fend for 
themselves. 
 
In addition, many providers loaded plans with expensive 
proprietary funds to pay the advisor and help lower 
administrative fees which sponsors were reluctant to pay. 
Insurance companies’ ability to charge wrap fees on 
variable annuities (which can be changed on the plan level) 
did drastically increase the fees that participants paid 
and significantly lowered returns. Today, in an era of 
single digit returns, expense ratios of 250-400 basis 
points commonly found in small plans severely hamper 
participants ill-equipped to beat the market. 
 
But before we throw the baby out with the bath water, 
remember that all money put into a 401(k) plan is tax 
deductible and many companies match contributions. 
 
Siedle: Do you believe that participants in plans that have 
costs of 3% or more have much of a chance of ever building 
a retirement nest-egg? 
 
Barstein: Participants paying 3% or more asset based fees 
makes it difficult to envision significant growth of 
assets. Put another way, any significant reduction in fees 
substantially increases that amount of money participants 
will have when they retire. With only 20% of actively 
managed funds beating their index, you have to wonder if 
high priced mutual funds still make sense in 401(k) plans 
especially if participants are ill-equipped to make good 
decisions. Indexed funds, ETF’s and managed accounts all 
with lower fees seem to be more logical. There’s a systemic 
change that needs to happen but it will only be driven by 
proactive sponsors. 
 
Siedle: A friend of mine who served as an expert witness in 
a lawsuit brought against a 401k plan sponsor came away 
from the experience convinced that any sponsor who did not 
include a low cost index fund as an investment option was 
asking to get sued. 
 
Siedle: Do you believe that marketing practices of many 
high cost managers, which have recently come under fire 
from regulators, are a factor in explaining why so many 
plans have high cost, poor performing managers? I mean, 
higher fee managers generally pay finder's fees and enter 
into revenue sharing agreements with brokers to incentivize 
them to sell their funds. Doesn't that explain why lower 
cost alternatives are often conspicuously absent? 
 
Barstein: The interesting fact about the broker sold 401(k) 
market is that only 3% of registered representatives have 
meaningful experience in the corporate retirement market 
yet 80% of all plans are sold by “blind squirrels” with 
little or no experience. Of those plans with more than $5 
million in assets sold by a broker, only two thirds even 
receive service from that broker. These factors put a lot 
of pressure on providers who have to include higher priced 
load funds to pay the broker but also incur more costs in 
selling and servicing abandoned plans. While providers 
would prefer to deal with experienced retirement brokers 
who service the plan and have significantly higher 
satisfaction and retention levels than the norm, providers 
cannot ignore 80% of all sales opportunities. Again, 
sponsors have to be more careful about the broker they hire 
and should stay away from the “brother-in-law syndrome” 
where plans are placed with brokers because of personal or 
business relationships. 
 
Siedle: We receive a lot of inquiries from participants in 
smaller plans that are outraged with the performance of 
their plans. Do you believe that smaller plans are more 
likely to be poorly conceived? 
 
Barstein: Smaller plans have less choice and are more 
likely to hire inexperienced brokers or advisors so their 
performance will not match larger plans. In addition, they 
have significantly less buying power than larger plans. 
With that said, the sponsor can take action to maximize 
returns including: 
 
• Hire an experienced retirement broker who actually 
services the plan. 
 
• Get an agreement from the broker on what services they 
will perform 
and understand how much they are paid. 
 
• Search for a high quality provider that has 
competitive pricing and 
funds. 
 
• Create an investment policy statement. 
 
• Monitor funds quarterly and conduct periodic due 
diligence to insure 
that the provider is keeping up with the market. 
 
• Offering meaningful advice to participants in the form 
of a proactive 
broker who meets with the participants and rebalances 
the portfolios as 
opposed to online advice tools which very few 
participants use, 
understand or trust. 
 
Siedle: Do you believe most plan sponsors have already or 
are seeking to re-evaluate their plans in response to the 
mutual fund scandals? Has there been a noticeable increase 
in the number of plans searching for or changing their 
investment managers? 
 
Barstein: There has been a significant increase in the 
percentage of plan sponsors that are actively searching or 
thinking of changing over the past two years driven by the 
scandals and concern about costs and fiduciary liability. 
In 2003, there was a 20% increase in activity over 2002 and 
another 35% increase in 2004 across all markets. Plans with 
less than $1 million were especially active with a 40% 
increase in 2004 over 2003. 
 
Siedle: Are there any trends in the 401k market that you've 
seen as of late?  
 
Barstein: The biggest trend is that sponsors’ trust of 
providers and advisors has been severely tested because of 
the scandals. Sponsors no longer trust without question 
that their vendors will protect their interests. More 
sponsors have become proactive and take steps to make sure 
that their vendors are actually doing the right thing. 
Politicians in turn, seeing an opportunity to capitalize n 
this trend, will introduce legislation and regulations that 
give sponsors better protection and more power. It took 
people like Eliot Spitzer not anesthetized by corporate 
donations to get other politicians and regulators to move 
but that trend is evident. 
 
 
-------------------------------------------------------------------------------- 
 
Letter (as a member of the Chamber of Commerce) to the 
President of the U.S. Chamber of Commerce  
 
Thomas Donahue 
President 
U.S. Chamber of Commerce 
1615 H. Street N.W. 
Washington, D.C. 20062 
 
January 10, 2005 
 
Dear Mr. Donahue, 
 
As the owner of a company that investigates financial fraud 
globally, which is a member of the Lake Worth, Florida, 
Chamber of Commerce, I am disturbed by the highly 
publicized positions your organization has been taking on 
matters of corporate governance and corporate wrongdoing.  
 
As I testified before the Senate Banking Committee, it is 
now abundantly clear that the mutual fund industry has over 
the past twenty years been skimming from investor funds and 
using investor monies for its own benefit. Industry 
practices must change; we are not concerned here with the 
actions of a “few bad apples.” The efforts of the Attorney 
General of the State of New York, Eliot Spitzer, brought 
this wrongdoing to the attention of the American public and 
the safety of the American public’s investments has been 
strengthened from his actions. We still have a long way to 
go nevertheless. 
 
Your organization has openly criticized Mr. Spitzer and is 
(unbelievably) involved in a lawsuit against the Securities 
and Exchange Commission regarding mutual fund board 
governance. Judging from the actions of your organization, 
I can only conclude that the majority of your membership 
suffers when enforcement of the nation’s laws is 
strengthened and when corporate boards are held more 
accountable for their misdeeds.  
 
The views of the U.S. Chamber of Commerce are not 
consistent with those of this firm and I believe many 
responsible business leaders/ owners do not share your 
organization’s beliefs. Indeed I understand that local 
Chambers around the country are uncomfortable with many of 
the extreme positions espoused by the U.S. Chamber.  
 
Leadership involves setting standards of conduct for the 
greater good of the country. Your organization appears to 
be more concerned with protecting the interests of 
unethical businesses than with furthering the interests of 
firms that uphold the highest commercial standards. If that 
is the reputation your organization seeks, then 
congratulations are in order. 
 
Very Truly Yours, 
 
 
Edward A. H. Siedle 
President 
Benchmark Financial Services, Inc.


Setting Standards For The Investment Management Industry

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